Discovering Uniqueness by Flaunting Weakness



12 – YPO Chicago
28 – Rock Valley College


1-5 – TMT
6-7 – AATH
16 – Home Helpers
17 – Institute for Defense and Business
29 – Big Rapids Public Schools
30 – Institute for Defense and Business

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm.

Prior to becoming a Certified Speaking Professional, he was a leadership professor, stand-up comedian, and nonprofit executive.

In between presentations, David competes in ultramarathons and Ironman triathlons.

David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books:

  • The Four Factors of Effective Leadership
  • The Freak Factor
  • The Freak Factor for Kids
  • Pink Goldfish 2.0

The Freak Factor

Do you want more happiness, fulfillment, and energy? Do you want to dramatically improve your productivity and increase employee performance? Do you want to improve your relationships at work and at home?

Our parents, teachers, and managers have told us that, if we want to succeed, we should find and fix our weaknesses. However, this is the wrong approach because each weakness is also a strength. Find out how to create outrageous personal and professional success by amplifying flaws, instead of denying them.

Ideal For


Dave Rendall has a radical prescription for chronic dissatisfaction: Stop working on your weaknesses and start amplifying them instead. The Freak Factor flips the cult of self-improvement on its head with stories of real people who have soared to success by embracing their uniqueness.

– Daniel H. Pink, author of Drive and A Whole New Mind

Learning Objectives

Increase productivity
Enhance employee engagement
Improve teamwork
Develop better relationships
Increase self awareness
Appreciate individual differences
Amplify unique strengths

The Freak Factor for Kids & Families

What's wrong with your child? I'm serious. What do you wish you could change about them? Are they too loud or too quiet, too hyperactive or too lazy, too organized or too messy? You get the idea.

So, what should you do? Most parents think that they should find and fix their child’s weaknesses. Unfortunately, this just leads to frustration and failure.

Your child’s weaknesses are actually the best clue to their strengths. Furthermore, building on their strengths, not fixing their weaknesses, is the best strategy.

Find out how to help your kids become more of who they are, instead of trying to turn them into someone else. Encourage them to be more different and more unique, not more average and more mediocre.

Ideal Audience

School administrators

I finally feel like I make sense.

– 11 year old boy with ADD

Now we feel like there is hope.

– Mom of a girl with dyslexia

Learning Objectives

Discover your child’s distinctive strengths and weaknesses
Understand why fixing weaknesses doesn’t work
Frame their unique characteristics in a positive way
Create situations that highlight their strengths
Amplify, instead of moderate, their individuality

Pink Goldfish 2.0

How do you become one of the few organizations or individuals that become extraordinary? It is crucial to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 400 case studies, Pink Goldfish provides an unconventional eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Ideal Audience

Marketing Professionals

Business Executives


Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers.

— Dorie Clark, author of Reinventing You and Stand Out.

Learning Objectives

Clarify organizational strengths and weaknesses
Capture consumers’ attention
Improve customer retention
Maximize differentiation
Increase word of mouth advocacy
Enhance customer loyalty

Oppositioning: One Surprising Strategy for Innovation and Differentiation

What can tiny houses, Spartan races, knuckleball pitchers, unibrows, Snapchat, and Minecraft teach us about creativity, innovation, and differentiation?

We all know that innovation and differentiation are essential, but developing and implementing truly unique ideas seems very difficult, and most fail to become more creative and distinctive.

The solution is surprisingly simple. An unusual method for finding unconventional ideas that will dramatically improve your ability to stand out and produce an endless supply of original breakthroughs. You’ll go from unconventional to unforgettable to unstoppable.

Ideal Audience

Marketing Professionals

Innovation Managers

Artists and Creatives

Learning Objectives

Improve creativity

Accelerate innovation

Maximize differentiation

The Four Factors of Effective Leadership

Do you want to be a better leader?

Whether you’re a manager, parent, teacher, coach, or board member, these four factors will help you improve your ability to lead others.

Each factor combines the wisdom of ancient philosophers, successful executives, and leadership gurus with common themes from scientific research as well as examples from the lives of famous leaders and infamous failures.

Ideal Audience

Young professionals

New supervisors

Superb . . . a great place to start your leadership journey.

– Jim Kouzes, co-author of The Leadership Challenge

Learning Objectives

Improve leadership skills
Motivate others
Build trusting relationships
Create a shared purpose
Develop new leaders

Join the Freak Revolution


(919) 222-6295


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    (919) 222-6295